It explains how these technologies are and why we use them, as well as your rights to control our use of them.
Trending Reader (“we”, “us”) understands the importance of privacy to the data subject (“you”, “your”, “user”, “subscriber”), and we are dedicated to being open about the technology we employ.
WHAT ARE COOKIES?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their website work more efficiently, as well as to provide reporting information.
It allows the website to learn your actions and preferences over time (such as password, language, font size, and other screen preferences) so you don’t have to re-enter them every time you visit the site or search various sites.
Cookies set by the website or owner, in this case “Trending Reader” are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”.
Other tracking technologies (such as web beacons, pixels, sdk files, and scripts) function similarly to cookies in that they place small size files on your computer to track your website’s behaviour and help us to gather data about how you use Our Websites. This enables Our Websites to distinguish your computer from that of other website users. The following details about cookies also refers to other tracking technologies.
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our websites to operate and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users and enhance the experience on our online properties. Third parties serve cookies through our website for advertising, analytics and other purposes. This is described in more detail below.
FIRST PARTY COOKIES
These are cookies that belong to us and are placed on your computer by us, or cookies that are set by a website that you are visiting at the time. We use these cookies because they are needed to provide you with Trending Readers services. If you refuse to accept these cookies, we will be unable to provide you with services.
These are cookies that a third-party place on your computer as a result of your visit to our site (For e.g., advertising agencies may place their cookies on our website which will collect tracking information and serve you with advertisements).
HOW CAN I CONTROL COOKIES?
You have the right to decide whether to accept or reject these cookies. You can exercise your cookie rights by setting your preferences in the cookie consent manager. The cookie consent manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com .
The specific types of first- and third-party cookies served through our websites and the purposes they perform are described in the table below. (please note that specific cookies served may vary depending on the specific online properties you visit).
These cookies are strictly necessary to provide you with the services available through our websites and use some of its features, such as access to secure areas.
Performance and functionality cookies
These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies’ certain functionality (like videos) may become unavailable.
Analytics and customisation cookies
These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help customise our website for you.
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same advertisement from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interest.
Social networking cookies
These cookies are used to enable you to share pages and content that you find interesting on our website through third party social networking and other websites. These cookies may be used for advertising purposes.
These cookies have not yet been categorized. We are in the process of classifying these with the help of their providers.
Session cookies are only stored on your computer for a limited time and are removed when your web browser is closed. As previously mentioned, we use session cookies to assist us in tracking internet usage.
The information obtained by the website and/or cookies installed on your machine will be held for no longer than is required to achieve the above-mentioned goals. In any case, such information will be stored in our database before we receive your express consent to delete all cookies.
DOES THESE COOKIES COLLECT PERSONAL DATA/IDENTIFY ME?
Since most cookies track users by their Device ID or IP address, they can collect personal information. The information these cookies collect may include personal data depending on the type of cookies used by the specific third-party, but they may not be able to immediately identify you as an entity or provide any of your personal information such as your name, email address, or mobile number.
WHAT ABOUT OTHER TRACKING TECHNOLOGIES, LIKE WEB BEACONS?
Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes known as “tracking pixels” or “clear gifs”). These are tiny graphic files that contain a unique identifier that enable us to recognise when someone has visited our website or opened an email including them.
This allows us, for example, to monitor the traffic patterns of users form one page within a website to another, to deliver or communicate with the cookies, to understand whether you come to the website from an online advertisement displayed on a third-party website, to improve the site performance and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining these cookies will impair the function.
If you have any further questions about our cookies or other technologies, please Email us at [email protected].