WordPress To Block Google’s New Ad Tracking Technology

Reading Time: 2 minutes

Highlights

WordPress version that security settings could have an on-off switch to decide on FLoC
Google’s new ad tracking technology is a security issue and is to be blocked by WordPress
WordPress likewise claimed in a post by Electronic Frontier Foundation that Google’s FLoC a terrible thought.

WordPress, an open-source content administration system to block Google’s new ad tracking technology as the organization considers it to be a security concern. While WordPress, which powers about 41% of the web, has delivered four lines of code that can help engineers block FLoC for their sites. Few web browsers like Mozilla, Brave, Vivaldi, and DuckDuckGo have opted out of FLoC tracking technology.

“While it is undoubtedly surprising to treat another new “feature” like this, there is precedent in that something that was not rigorously a security vulnerability in remarks was back-ported to past versions to benefit the community overall,” WordPress said in a blog entry. It additionally referred to a post by the Electronic Frontier Foundation that Google’s FLoC is a terrible invention. It further said that setting individuals in groups depending on their browsing habits is probably going to work with business, housing, and different kinds of discrimination, as well as ruthless targeting of unsophisticated clients.

What Is Google’s New Ad Tracking?

Google’s Federated Learning of Cohorts (FLoC) is a new advertisement tracking component that will supplant outsider cookies. Google began testing the feature in recent times; it uses a calculation to put people with comparable browsing histories for target promoting.

Google has not carried out this ad tracking feature yet, but various browser programs, including DuckDuckGo, Brave, Vivaldi, and Mozilla, have left FLoC. “With FLoC, your browser program figures out which cohort relates most near your new web program history, teaming you with a large number of others who have similar browsing programs histories,” Google claimed in a blog entry.

Also, the organization is launching another site, privacysandbox.com, for updates on security sandbox, FAQs on FLoC, and connections to different assets. Google noted FLoC is now developing, and it will evolve depending on the information and learnings from the preliminary trial.

Final Words

It additionally referred to a post by the Electronic Frontier Foundation that Google’s FLoC is a terrible invention. It further said that setting individuals in groups depending on their browsing habits is probably going to work with business, housing, and different kinds of discrimination, as well as ruthless targeting of unsophisticated clients.